Companion

A mobile application geared toward users with a pet (cats and dogs). It's main features include: creating a pet profile, finding pet-friendly locations near you, daily health check-ins with data tracking reports, and social community boards.

ABOUT

Product Designer

Product
Designer

Figma

Figma,

Google Workspace

Google
Workspace

12 weeks

12 weeks

RESEARCH

Surveys & Interviews

Surveys
& Interviews,

Card Sorting Task

Card Sorting Task,

HMWs, POVs

HMWs, POVs

Affinity Map

Affinity Map,

User Personas

User Personas,

Competitive Analysis

Competitive Analysis

DESIGN

Accessible

Accessible

Intuitive

Intuitive

Friendly

Friendly

Consistent

Consistent

Simple

Simple

Purposeful

Purposeful

!

Problem

As of January 2024, over 66% of Americans having a cat or dog in the household. Nearly half of pets adopted from shelters are returned within one year (data published July 2024). WHAT! Why is this happening?

There are many reasons why pets could be returned. But the overwhelming idea behind returns could be due to new pet parents not having the support and/or tools to understand their pet to confidently care for them.

Goals

  1. Research how to educate pet owners, build a community, reduce stressors and increase ease for pet care.

  2. Users should be able to discover pet breed, understand personality, track health and behaviors, reduce stressors, connect with community, build bond with pet. These factors can all contribute to better pet care and increased pet owner confidence.

Research

My foundation for product design and development

Competitive Analysis

Revealed there are few resources to learn about your pet’s personality, track daily habits, find pet-friendly locations, and interact with the pet-owner community all in one space. And no current apps which include cats!

Interviews

Revealed all 5 participants ranked understanding their pet's personality and behaviors as a "5" (being the highest).

Interviews

Revealed all 5 participants ranked understanding their pet's personality and behaviors as a "5" (being the highest).

User Personas

Revealed the main features users would utilize to help solve a variety of needs and problems. These included: map locator, breed scanner/personality chart, health check-ins and community board.

User Personas

Revealed the main features users would utilize to help solve a variety of needs and problems. These included: map locator, breed scanner/personality chart, health check-ins and community board.

Design

Putting all the pieces together to visually communicate user needs

Map services so users can easily find pet-friendly locations near them, such as parks, off-leash areas, or cat cafe's.
Daily health check-ins ask 6 quick questions and record trends to alert you of abnormal or concerning trends.

Logo Design

All interviewees described their pet as a "companion", thus creating the brand name and identity for the product.

Final Product

Create Account • Complete Daily Check-In • Using Map Services

Create Account • Complete Daily Check-In • Using Map Services

Next Steps

- Update design style to be more modern and playful

- Update design style to be more modern and playful

- Build out all features including data results and community board

- Build out all features including data results and community board

- Complete usability testing with updated high fidelity wireframes

- Complete usability testing with updated high fidelity wireframes

Design

Putting all the pieces together to visually communicate user needs

Map services so users can easily find pet-friendly locations near them, such as parks, off-leash areas, or cat cafe's.
Daily health check-ins ask 6 quick questions and record trends to alert you of abnormal or concerning trends.

Logo Design

All interviewees described their pet as a "companion", thus creating the brand name and identity for the product.

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